World’s First Simple, Safe Way to Regularly Share Life with Friends and Family;
Helps Consumers Share More of Life More Often

Concord, Mass.—October 10, 2007—EnjoyMyMedia today officially launched the world’s first Personal Broadcasting System™: the simplest, safest way for consumers to share their personal lives with friends and family on an ongoing basis. EnjoyMyMedia’s Personal Broadcasting System’s convenience and unique breadth allow more of the personal media that records users’ lives to be simply shared. Users can send multimedia files, non-digital, paper-based information, online media and Web pages in unlimited quantities via live, password-protected Internet channels. These channels can be received at hundreds of convenient, well-visited locations, and subscribers do not need to install software. EnjoyMyMedia provides consumers the simplest, safest way to keep friends and loved ones up to date with their lives.

Traditionally, consumers have been limited to sharing digital media and have had to use separate photo-sharing sites, video-sharing sites and blogs to distribute different media types. These sites often consist of time-consuming manual file uploads, tedious arrangement into albums, and limited-to-no privacy controls. In addition, many video-sharing sites such as YouTube limit users to short, small videos. Consequently, Hitwise reports that a tiny 0.18 percent of YouTube visitors and an even smaller 0.12 percent of Flickr visitors upload their personal content. EnjoyMyMedia removes the technological hassles and privacy concerns of traditional options, while serving as a single system that safely shares all personal media of nearly any size.

How EnjoyMyMedia Works
EnjoyMyMedia lets users share an unlimited amount of personal media simply by downloading and installing the free EnjoyMyMedia Transmitter software, from www.EnjoyMyMedia.com. A wizard helps them select folders to “Netcast” and invites their friends and family to subscribe to their channels. When a file is saved or changed in these otherwise normal folders, EnjoyMyMedia automatically updates subscribers’ channels, such that a click will always transmit the current media. Subscribers need not install any software and EnjoyMyMedia channels can be accessed live on or in My Yahoo, iGoogle, My AOL, Microsoft Vista’s Sidebar, Nintendo’s Wii, smart phones, Facebook, current Internet browsers or any other RSS-compliant system.

“EnjoyMyMedia is the most comprehensive system addressing why people want to share their personal media—as a way to maintain emotional connections with loved ones,” said Keith Loris, CEO and co-founder of EnjoyMyMedia. “EnjoyMyMedia’s goal is to help people stay connected by safely and simply sharing all the media that documents their lives. This is why our Personal Broadcasting System makes the keepsake paper photo of Grandma as easy to share as the photo taken yesterday with the digital camera. This media-based, emotionally connected sharing is a powerful new form of communication; this is what personal broadcasting is all about.”

The EnjoyMyMedia Personal Broadcasting System conveniently enables more media, types, occasions and life to be shared:

  • Digital images and scanned paper photographs: photos from the digital camera and the living room wall.
  • Short and long camcorder videos: your daughter’s goal and the rest of the soccer game.
  • Electronic and paper documents: your son’s A+ report from a print-out or Microsoft Word file.
  • Personal media on your computer and personally relevant media online: Links for medical information at WebMD, your amateur video on YouTube and your favorite TV shows at NBC.com.
  • Special and everyday occasions: your 35th birthday and the kids goofing around in the pool.
  • A little or a lot: there are no limits on the aggregate amount you can privately share. Individual media files are limited to four GB, which typically represents about four hours of video.

“I have a newborn son and I take many photos and videos of him, which I want to share with my friends and family,” said Cyclone Covey, beta-test user of EnjoyMyMedia’s new Premium Netcasting service. “EnjoyMyMedia is perfect for me because it allows me to quickly and easily share these files.  EnjoyMyMedia also allows me to ensure my privacy because I must invite people to a channel before they are able to log in to see them.  My whole family loves how easy it is to keep up with new pictures and videos that I add to my EnjoyMyMedia channels.”

Simple, Safe Media Sharing
EnjoyMyMedia is the first consumer-friendly system that turns personal computer folders into private broadcast channels:

  • Simplicity for Users: Using the company’s downloaded and installed Transmitter software, users designate folders as channels. Any time a file is saved, edited or deleted in these folders, the channel’s links are automatically updated and shared with invited family and friends in a password-protected Internet channel. Users simply save files; no manual upload is required.
  • Convenience for Subscribers: Subscribers do not have to go to a central site, instead media automatically comes to them at their preferred, well-visited locations, such as My Yahoo, iGoogle, My AOL, current Internet browser bookmarks, Microsoft Vista’s Sidebar, smart phones, Nintendo's Wii, Facebook or any other RSS-compliant system. Subscribers simply click links; no software install is required.
  • Privacy: Only family and friends that users specifically invite can access a channel’s media. To ensure privacy, the media is password-protected.
  • Auto-Conversion to Subscriber-Friendly Flash Video: When users save camcorder videos to their Netcast folder, they are automatically converted into the subscriber-friendly Flash format. Unlike the original camcorder video file, subscribers can start viewing Flash video without waiting for the whole file to download: 1 GB video starts playing just as quickly as 10 MB. For the first time ever, subscribers can easily enjoy longer, more substantial videos, such as of an artistic performance or sporting event.
  • One Click, Scan to Channel: Many of the most important mementos that users want to share are on paper: old family photographs, children’s drawings, report cards, awards, stories, etc. With just one click, users can scan images directly into their channels from any Twain-compliant scanner or multifunction machine connected to their PC.
  • Safe Forwarding: With Safe Forwarding users can choose to permit a channel’s subscribers to forward the channel's media to their own friends and family. Upon forwarding, the media is automatically placed into a new channel thereby ensuring EnjoyMyMedia’s privacy and tracking controls will apply. Unlike e-mail forwarding, Safe Forwarding provides users the ability to control and monitor their personal media as it is redistributed.

Premium Netcasting Joins Private Netcasting: New Levels of Power & Functionality Available
EnjoyMyMedia's Private Netcasting service allows users to share an unlimited amount of personal media in unlimited numbers of channels with unlimited numbers of subscribers. Media “On Demand” ensures that 200 MB of their most popular and newest media are always available to their friends and family, even if their computer is turned off, while dramatically speeding up media transmission to them. Private Netcasting is free.

Many find Private Netcasting is all they need. Some, however, prefer their channels to be free of ads. Others want more media to be available On Demand, need remote access to their files when they're away from their PC, or want a simple way to backup and archive their valuable personal photos and videos. For these people, Premium Netcasting offers either 10 or 40 GB of media available On Demand, at a cost of $4.99 or $9.99 per month, respectively.

About EnjoyMyMedia

EnjoyMyMedia, the world’s first personal broadcasting system, provides the safest, simplest way to stay regularly connected to family and friends. EnjoyMyMedia broadcasts personal multimedia—photos, videos, audio, documents or any other file—over the Internet in live, private channels only to friends and family. EnjoyMyMedia ensures privacy while removing the time-consuming, manual tasks previously associated with sharing media.

EnjoyMyMedia turns the act of saving a file into a way to stay in touch, and is the safest and simplest way to keep friends and family updated—not just with ad hoc, special occasions, but with ongoing, everyday life. If you can save a file or click a link, you can use EnjoyMyMedia. To learn more, go to www.EnjoyMyMedia.com.

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Media Contacts:
Mark McClennan/Andrew Law
Schwartz Communications
781-684-0770
enjoymymedia@schwartz-pr.com

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