Reach Out & Touch Them
Though you've spent considerable time and money to acquire your Web site visitor / prospect / customer it has been very difficult until now to recoup that expense during their initial, single visit. Before EnjoyMyMedia, you could hope they remember to visit your site again or decide to spend more money to try to get them to return. If they subscribe to one of your EnjoyMyMedia channels, however, you have a way to continue to communicate and merchandise to them even if they never visit your site again.
Instead, your channel and its media automatically comes to them at their preferred locations: locations they frequently visit anyway such as My Yahoo, iGoogle, My AOL, current Internet browser bookmarks, Microsoft Vista’s Sidebar, smart phones, Nintendo's Wii, Facebook or any other RSS-compliant system.
And because EnjoyMyMedia communication is not email based (new media simply shows up at the top of a channel's listings) you do not have to worry about annoying subscribers by emailing too much or too often (nor will you have any spam filter problems). So go ahead, regularly drop files into Netcast folders to send your media subscribers and increase your company & brand's mind-share and revenue..
Because subscribing to a channel is free, easy (it only takes 3 clicks) and does not require any software installation everyone can do it. The real trick to getting people to opt-in and subscribe, therefore, is the media in the channel: is the content interesting, informative, amusing, entertaining, timely or rewarding enough for them to subscribe?
So while EnjoyMyMedia makes it easy to "reach out", how and with what you "touch them" is up to you. But EnjoyMyMedia's targetability makes this easier too.
Targetability
Pretty much any kind of "media" you want to share -- multimedia video or audio, Word or Acrobat documents, non-digital, paper-based information, email, zip files, even executables -- can be Netcast by EnjoyMyMedia. You can even embed or link to content on other Web sites (such as Wikipedia information or YouTube videos)!
Rather than sending everything individually, however, EnjoyMyMedia allows you to create Channels that contain your media organized by interest, topic, audience or any other way you'd like. (Remember, a channel is no more complicated than a folder with files on your PC and a set of subscribers who are automatically kept in sync with the folder: whenever the folder changes, so does the channel.) Since there are no limits to the number of channels you can Netcast, nor how many or few subscribers each channel has, you can make the contents of each channel as targeted and relevant to a particular audience, large or small, as you desire (see channel examples). The ability to precisely target channels is one of EnjoyMyMedia's most powerful features.
As an example, if you are a seller of baseball collectibles, you could choose to Netcast:
- a single Major League Baseball channel
- or 2 League channels (American and National)
- or 6 Division channels (East, Central, and West in each League)
- or 15 Team channels (Cubs, Red Sox, Angels, etc.)
- or dozens of Team-State channels ('Red Sox fans in Maine', 'Red Sox fans in Vermont', etc.).
None of these channel schemes is more right or wrong than the others: it all depends on what you're trying to do. If you were trying to sell to the entire baseball market at once, a single Major League Baseball channel could make sense; if you were trying, however, to sell Red Sox memorabilia to people who live in the southern part of the United States' a 'Red Sox fans in Dixieland' channel would be more targeted and effective at generating sales. What might be the most effective, however, could be a 'Red Sox fans in Alabama' channel because Red Sox fans living in Alabama would perceive this channel to have content highly relevant to them and would undoubtedly subscribe in high numbers. And the beauty of EnjoyMyMedia is that, whichever scheme you employ, nothing more complicated than folders & files on your PC is required.
While from a technical perspective, all channels operate the same way, it is useful to think about EnjoyMyMedia channels as falling into one of three categories:
1. Media channels use their media for marketing, brand-building and educational purposes.
2. Merchandising channels employ their media to merchandise and sell. Merchandising channels have shopping carts integrated within them so buyers can complete their eCommerce transaction without leaving the channel.
3. User generated channels are like media channels with one critical difference: the media comes from your users or customers, not you.
Sales Effectiveness
As a selling platform, EnjoyMyMedia channels are unique. Because all 3 types of channels can contain multi-media such as music and video (even long video), because they all easily allow you to incorporate the rich treasure trove of info that is online, because they are all live and operate 24 X 7, they are a powerful way to sell.
EnjoyMyMedia channels are a great way to build trust. You can, for example, Netcast cChannels containing helpful info, tips and tricks, links to web-based resources, etc that you customers will appreciate for their educational or informational value. By doing so, when you also include items for sale (in that channel or in separate Merchandising Channels) they are much more likely to buy.
And Because EnjoyMyMedia channels are free and opt-in, only contain media of interest to their subscribers and are incredibly convenient and simple to use, EnjoyMyMedia will enhance your customer's overall experience with and impressions of your company. This of course leads to the most powerful way to grow a business: word of mouth publicity. In addition, EnjoyMyMedia can actually make word of mouth concrete
In addition, with EnjoyMyMedia your subscribers are not only able to talk with their friends about your company, they can actually forward your media to them (where it continues to market & sell). EnjoyMyMedia creates a viral sales channel for you.
Track using Ratings
Learn more:
Netcasting is powerful yet simple
Video Tours & Tutorials:
EnjoyMyMedia overview: In 3 minutes you'll see how easy EnjoyMyMedia is to use.
Subscriber tour: In 2 minutes you'll see how simple it is for people to subscribe to your channels.
Netcaster tour: In 4 minutes you'll understand how easy it is to Netcast channels to your users and customers.
Subscriber tutorial: A 3 minute, step-by-step tutorial on how to subscribe to an EnjoyMyMedia channel.
Netcaster tutorial: A 7 minute, step-by-step tutorial proves how simple it is to Netcast EnjoyMyMedia channels.